In Berlin’s former red-light district, you find this simple-yet-chic 1850s building. But don’t let the façade trick you into thinking there’s simplicity within. Self-described as a unique combination of contemporary design, Nordic sleekness, and Balinese spirit for those seeking the perfect urban refuge in a truly hygge environment, Lulu is anything but bland. Rooms feature high ceilings, bright bed throws and bold artwork. Some have standalone tubs and others have swings, each is unique.
Owners Marc and Sandra began the Guldsmeden group in Denmark in the 1990s, frustrated that they struggled to find unique, comfortable and stylish places to stay that also prioritised sustainability. Lulu is their only hotel in Germany; the pair knew they wanted to create a hotel in Berlin, a city they both love. After a long search for an alt-bau (of over three years), they discovered this building and fell head-over-heels. Now, the restaurant is bustling, the courtyard calming and the beds oh-so inviting - what more could you ask for?
Introducing Marc and Sandra!
“We created a hotel we would love to stay in, and found a team to help us run it who share the same values of providing guests with an exceptional experience.”
“Our highlight is the courtyard: it’s a nice little oasis in the city. The location of the hotel is great, too, it’s really central but not touristy.”
Marc and Sandra’s insider tips
Lulu Berlin is located in central Berlin, near Gleisdreieck Park.
You can easily drive, and there’s private parking (book in advance) as well as on-street parking.
The closest station is U Kurfürstenstr., easily accessible from Berlin’s central station.